[Post 423] China's Youth Are Ditching City Life For Countryside: What's The Allure? | Young & Rural In China

Summary

In the past two years, digital nomad enclaves have been springing up across China’s rural towns and villages. The country’s biggest digital nomad hubs are both in Anji County, in the Eastern Chinese province of Zhejiang. How have DN Yucun and DN Anji become magnets for a wave of young Chinese professionals seeking to redefine their approach to work and life? 

Elsewhere, Chinese youth are leaving prestigious jobs in big internet firms in Beijing and Shanghai and returning to their rural roots. 

In the west of China, in the province of Sichuan, a former ByteDance product manager gave up a career at ByteDance to become a new farmer, with plans to revolutionise farming practices in his rural hometown. Not far from him, a young couple with postgraduate degrees, left their jobs in Beijing – and an annual salary of 800,000 yuan, or 110,000 US dollars – to pursue dreams of being rural influencers. What enticed them to do so? Discover why attitudes towards rural living have been changing in China