Wednesday 7 June 2023

[Post 246] How "Dad Shoes" Turned New Balance Into A $5 Billion Brand


What was once a favorite of dads across America is suddenly a fashion-forward brand in its own right. New Balance now has faster-growing sales than larger rivals Nike and Adidas, and fans range from Hailey Bieber to Kawhi Leonard. Here's how New Balance became a must-have for sneakerheads and dads alike.

No comments:

Post a Comment