Wednesday 7 June 2023

[Post 246] How "Dad Shoes" Turned New Balance Into A $5 Billion Brand


Summary

What was once a favorite of dads across America is suddenly a fashion-forward brand in its own right. New Balance now has faster-growing sales than larger rivals Nike and Adidas, and fans range from Hailey Bieber to Kawhi Leonard. Here's how New Balance became a must-have for sneakerheads and dads alike.

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