[Post 251] Being scammed led two Hwa Chong boys to set up sneaker marketplace now valued at US$80m | LWS

Summary

Richard Xia co-founded sneaker and streetwear e-marketplace Novelship because sourcing limited-edition apparel online left him susceptible to scammers. So far, it has raised US$23 million in funding, and rapper Snoop Dogg recently became a partner.