[Post 857] Why Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of

 

Summary

Haribo is one of the largest gummy candy manufacturers in the world, with its Wisconsin factory producing 60 million Goldbear gummies a day. Hershey, best known for chocolate, has expanded into pretzels and dipped fruit snacks. Ferrara, meanwhile, owns a range of chewy, hard and powder-based candy brands like Jelly Belly, Laffy Taffy and Fun Dip. But Haribo takes a different approach—focusing solely on gummy candy as its advantage.