[Post 1268] How This Michelin-Recommended Hawker Scaled Singapore’s Famous Rice Rolls Overseas | New Stirrings

Summary

Third-generation hawker Eddy Tan spent 15 years perfecting his craft after pivoting his family business to sell Hong Kong-style chee cheong fun. That decision paid off — Pin Wei Chee Cheong Fun was awarded the Michelin Selected distinction in the Michelin Guide.

Not content with just one popular stall, Eddy leveraged central kitchens and automation to standardise his recipes, successfully scaling the business to more than 10 outlets across Singapore.

Now, he is taking his biggest leap yet: expanding to Vietnam. Facing language barriers and a completely new market, Eddy is determined to prove that a heritage dish can succeed overseas.