[Post 1397] Can Gen Z Ideas Save My Struggling 30-Year-Old Light Shop? | On The Red Dot


Summary

Megan Lee is determined to revive her mother’s struggling lighting shop, Light and Form Concepts, on Balestier Road. As declining footfall and rising online competition push sales to worrying lows, Megan turns to social media and a bold pop-up event to reconnect the business with a new generation of customers. 

But injecting fresh energy into the long-running family business her mother has built is not easy, and Megan must prove that unconventional ideas may be exactly what it needs to bounce back. 

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