Summary
Temu, a Chinese-founded e-commerce company, became the most-downloaded app in the U.S. in just over a year. The retailer has flooded social media feeds with curious consumers and even aired ads at back-to-back Super Bowls. In 2023, the discount retail app moved about $17 billion worth of goods between manufacturers and customers across the Pacific.
WSJ breaks down how its continued growth could redefine online retail, just like Amazon’s speedy delivery did.