[Post 436] Why We’d Rather Buy ‘Made In China’ Than Global Brands

Summary

Chinese Gen Zs and millennials are choosing to buy domestic products, such as Xiao Mi, BYD or Mao Geping, instead of international brands like Apple, Tesla or Dior.

‘Guo chao’ which translates to national wave is the trend where Chinese shoppers are buying  ‘Made In China’ products by Chinese brands rather than international names. For some Chinese youths, using homegrown labels evokes that sense of nationalistic pride.