[Post 924] How In-N-Out Turned A $4 Burger Into $2 Billion A Year

Summary

In-N-Out defies the norms of typical fast-food chains. It doesn't franchise, avoids rapid expansion and sticks to a simple menu that's barely changed in 75 years. It has a cult following and lines that stretch down the block. Here's how it turned simplicity and consistency into a recipe for success.