Summary
Analysts are estimating millions in revenue to be generated across industries in Singapore from US pop superstar Taylor Swift’s sold-out Eras Tour. Countries that have hosted the concert are now basking in the afterglow of the phenomenon coined as Swiftonomics. Recent research estimates that the tour generated a US$5 billion economic boost to the US, bigger than the entire economy of some small nations. David Mann, Asia Pacific chief economist at Mastercard, discusses what the next week could mean for Singapore’s economy as Taylormania hits the nation.
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