Summary
Pondok Abang, a halal food manufacturer and purveyor in Singapore for nearly 30 years, is looking to revamp their menu design for their hawker stall called ABANG By Pondok Abang. Brindha, a self-taught illustrator, needs to bring her quirky cartoony style to the table by creating a menu design that showcases heritage elements while celebrating the “Kampung spirit” with ABANG’s signature dish, Nasi Lemak Pandan.
Join her as she dabbles with gouache with food artist Siying, mull over brand stories with creative director Yah-Leng and dress up chicken wings for a photoshoot with C.R., a food stylist & photographer. Watch as she switches up her style and packs 30 years of heritage into one menu design!
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