[Post 1074] Why Walmart Is Making Its Own Premium Products Now | WSJ

Summary

Walmart launched a new store brand Bettergoods in an effort to attract new customers to more premium grocery products. And it’s not alone – private labels have exploded in sales. Investing in higher quality store brands is a rising trend among companies including Target, who brings in $30 billion in revenue annually on what they call their “owned brands.”

WSJ’s Sarah Nassauer visits Walmart and Target to explore the retail giants’ private label strategies.