[Post 553] Why Shake Shack Is Testing Its Premium Brand With Drive-Thru | WSJ The Economics Of

Summary

Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as the fast casual restaurant expands, it’s embracing a tested fast food strategy: drive thru, and hoping it won’t get in the way of its premium branding.

WSJ explains how the burger chain is trying to speed up operations and expand, while keeping a more premium image than fast food chains like McDonald’s.